The American Made Rolls Royce Auto - No Success Story

At one point in time the venerable luxury Rolls-Royce motor cars were made fine and manufactured in the USA - United States of America. However, this early example of marketing and offshore production and out of the base of the house was doomed to failure.A bare six months after the signing of the historic agreement between Charles Rolls and Henry Royce the export season of Rolls-Royce was on its way. From the beginning of September 106 Charles Royce was on his way to the United States, taking with him four cars as the company's goods samples. One of these cars was sold almost as soon as he was discharged; we went straight to Texas. The two remaining vehicles were used as selling and marketing vehicles - an example of craft and attention to detail that the company become world famous and known for. One of the cars was kept on the road as a demonstration model, while the other was put on display at the New York Auto Show. This first appearance at the car show was a great success for Rolls Royce and four other additional orders were taken for new cars. In addition a US distributor jumped to the plate.business rose for Rolls Royce in America, to the point that in the 12 months before the start of the First World War, fully 100 vehicles were sold. At that time, owners and company management came to the conclusion of the great sales potential for Rolls-Royce automobiles in the United States. Judged on current trends and information and experience in market sales, they came to the conclusion that the US market for their products was larger and richer than anything they could hope to achieve in their domestic market and current field of manufacturing - England. restrictions and import tariffs would be the limiting factor for Rolls-Royce in terms of additional costs to the final price of the car for US consumers, who would have to absorb the import duties on vehicles and profitability Rolls Royce in America.

The die was cast. As quickly as possible US manufacturing facilities were set up. This was to be a complete Rolls-Royce factory in America. A factory itself was purchased in Springfield Massachusetts. Manufacturing was quickly began under the direct supervision of none other than Henry Royce himself. The production was mainly by local workers, aided and supervised by a fleet of 50 traders of the British Derby plant itself. These British workers actually physically immigrated to America permanently with their families.The production of the Springfield plant began in 1921 with Rolls-Royce firmly stating that the product of this car factory would be the equal of anything built at the plant in the house located in Derby, England. The plan was that the parties would be shipped and assembled in the USA with custom bodywork made by the existing prestigious American companies. Interestingly over time the number of items produced locally in the United States, in contrast to Britain, began to actually increase, not decrease. However, the consistency of the product, in terms of product and actual product began to deviate from the strict British manufactured product. Only the first 25 rolling chassis were actually identical to sections of the Derby factory in England. As time went on, there were more deviations from the strict British product. Some of this may be due to the preferences and procedures for different personal US local bodybuilders. After each had a premium based businesses with different products, styles and methods above. Some was due to the demands of US customers, the ability to individualize and personalize their American car made their preferences and their individual styles.What in the American Rolls-Royce? At a cost of thing. significant costs were incurred in the conversion of British road cars right hand to the American left. Due to the increase in their costs, the selling price of these American made Rolls-Royce was not nearly as competitive with other automotive products in the US market for prestige automotive products. Then, the primary US coachbuilder for Rolls-Royce, the firm Brewster Coachbuilding, fell into financial difficulties. Then came the 1929 crash of the stock market. The American Rolls-Royce could the prosecution, except for a large error marketing. The British parent company introduced a model of dynamite - the ghost, the car was not made in the United States, or even made available by the importation of 100 cars, up to a year later. The car had a great reception with the prestige car market in the United States. However when it was decided to make this successful product to meet the US demand the real Phantom model has been replaced by an ultra high tech and sophisticated model - The Phantom II. With the cost of retooling involved the calculation was that each American car unit Rolls-Royce Phantom II produced and sold would cost the company an astonishing 1 million to produce compared to the price threshold in 1929 customer for prestige cars luxury of only $ 20,000.

The fate of American manufactured goods Rolls-Royce was sealed. The company has honored the last 0 orders for their cars. In 1935, those orders were completed and delivered to customers.This was the end of the Rolls-Royce experience to produce an American made car prestige product.

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