Jeep Covers target market Everyone

Jeep has established itself in the field of off-road performance. But now he seeks to appeal to a larger market to cover the young lovers. He is determined to grasp the needs of young and old using the charisma of new Wrangler.However, the expansion of the target market of the automaker, some Jeep purists express dissent. They think the brand has gone too soft than expected. "Everyone is worried that Jeep will lose their name," said Cefali, vice president of the Wheel Drive Four Great Lakes Association and also a consumer Jeep. "I hate to see Jeep not to be at the forefront of driving off road."The Jeep Wrangler, the successor to World War II Jeep, is a mini SUV which began in 1987. He was first updated in 1997. The next change came in 07 and for this latest model year. The all-new Jeep Wrangler is equipped with a number of firsts that include power windows and door locks. Throughout the history of 65 years of the automobile, this is the first time it offers such features."It looks like they are going to come with things that are not really able off road," added Cefali. Such a feeling is why it was crucial to talk Jeep purists when the new Wrangler was just a sketch, said Jeff Bell, Vice President Jeep, Chrysler Group division of DaimlerChrysler AG. He added that competition from new brands like Hummer SUV and robust medium like the Nissan Xterra, a modern Wrangler to be built. But the appearance and characteristics would not offend loyal four-wheel drive.The Jeep Wrangler now comes with fold-down windshield and removable and convertible top. The exterior of the new Wrangler was designed with its heritage in mind, said Trevor Creed, senior vice president of Chrysler design. Kerry Ann Griffith, a fanatic Wrangler, is pleased that the motorized functions do not prevent Jeep enthusiasts fans to remove doors for summer businesses. "I do not care what they do with the Jeep brand as they keep the traditional Wrangler," said Griffith, who goes trail riding at least once a month."A once people see the new Wrangler, they will be blown away by what this thing looks like and what it can do, "said Tom LaSorda, Chrysler CEO.Jeep sales were up 11.5 percent in 05 and the automaker is eager to further reduce sales with its new Compass, Liberty Diesel and the commander of seven passengers. "That's a big applause that you can grow Jeep," said Bell.The Jeep Compass is a crossover SUV unveiled for the 07 model year at the North American International Auto Show 06. The vehicle uses a GEMA I4 gasoline engine 172 hp 2.4 liter for the Australian and European market. Now that the vehicle is modified to meet a wider market, it comes with loads of promises and surprises. the automaker said the vehicle is designed to offer more pleasure, utility, freedom, ability, and potential exceptional fuel economy and interior flexibility without compromising accessibility. While the automaker has entertained significant changes, tested parts like EBC brake discs are retained in the model.the automaker expects the 07 Jeep Compass is designed with an urban style to appeal to new buyers in the compact segment SUV expected to double to 568,000 units by 2010 and triple to 814,000 in 2016 from 297,000 units in 04. Jeep Compass is designed to attract single women and recently married professionals aged between 20 and 40 years. The automaker also is an upscale demographic with a median income of $ 60,000.The all-new Jeep Compass offers signature seven-slot grille of the Jeep brand, round headlamps and trapezoidal wheel openings and a new silhouette that features a steeply raked windshield. Side curtain air bags are standard and is equipped with the new global 2.4-liter engine of 172 horsepower produced by Chrysler, Mitsubishi Motors and Hyundai Motor Co.The Jeep Liberty Diesel, on the other hand, is a compact sport utility vehicle that has 2 new PowerTech engines, a 150 hp 2.4L I4 and a 210 hp 3.7L V6 turbodiesel engine the VM Motori 2.8 became available in the model and CRD disc brakes on all four wheels. In 05, he bagged the title as a compact sport utility vehicle as sold.The Jeep Commander, a medium size sports utility vehicle 7 passengers introduced in 06, has 3 sunroofs, sides squared, a windshield post and a very distinct style. It also provides a base V6 engine with two V8s and a new Hemi option. In Europe, the vehicle has a diesel engine developed by DaimlerChrysler with BlueTec technology.According to Rebecca Lindland, an analyst at Global Insight Inc., Jeep needs to stay in touch with the changing tastes of buyers, especially the young generation. "A lot of young consumers in the market are oriented premium," Lindland noted. "So they are turning to premium brands like Hummer brand is very attractive to them. What Jeep needs to do is become very attractive to the market. They are trying to broaden the appeal of the global brand without alienating core customers. They need to get younger buyers interested in Jeep. "

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